By Bulletin Times 
Mamaearth Parent Honasa Faces Q2FY25 Challenges Amid Bold Moves
Honasa Consumer Ltd., the parent company of Mamaearth, reported a mixed bag in its Q2FY25 results. profit dipped to ₹ 461.8 crore, down 6.9 from ₹ 496.1 crore in the same quarter last time. Acclimated for a one- time force correction, still, profit climbed to ₹ 525 crore, reflecting a 5.7 time- on- time growth.
The company posted a net loss of ₹ 18.57 crore, a stark discrepancy to its ₹ 29.43 crore profit a time ago. The loss stemmed largely from Project Neev, a game- changing move to transition fromsuper-stockists to direct distributors in 50 crucial metropolises. While this overhaul impacted short- term profitability, Honasa CEO Varun Alagh sees it as a pivotal step for long- term growth.
“ Our focus is on offline distribution network and getting back on its growth path, ” said Alagh.
Popular orders like sunscreens, face wetlands, and serums grew by 28. Mamaearth’s offline request share also rose, with face wetlands and soaps gaining 125 base points time- on- time.
Honasa continues to introduce, launching a new moisturizer range across its brands to feed to different client requirements. The company remains auspicious, with acclimated H1FY25 profit showing a solid 12.3 growth and plans to come one of India’s top three beauty and particular care players within five times.
“ We’re evolving to meet the requirements of Indian consumers while staying committed to shaping the future of beauty and particular care in the country, ” Alagh added.
While the road ahead has its challenges, Honasa’s bold opinions reflect a focus on sustainable growth and long- term success.